The TOUCH center will have the best-in-class HP Indigo 6K digital press running live and will offer a complete experience of HP Indigo Digital Printing technology.
Customers will be able to explore interesting applications & business growth opportunities for PSPs as well as brand owners. It will help customers understand, experience & embrace cutting-edge technologies.
TOUCH is an acronym for TechNova Open University for CHange. It is a knowledge sharing Center launched by TechNova in 1996. The primary objective of TOUCH Center is to offer the Indian Print Industry a platform for learning new skills, experiencing latest technologies and achieving operational excellence by adopting latest trends in the industry.
An extension of HP’s Graphic Experience centres in Alpharetta, Barcelona & Singapore, TechNova TOUCH Center will provide many services like:
- Demonstration of HP Indigo technology and performance
- New Application development for PSPs & Brands
- Educational sessions for new generation coming to the print business & for print-packaging students
Commenting on the TechNova HP alliance, Mr Pranav Parikh, CMD of TechNova stated: ‘Our journey in digital printing started in 1993 with our alliance with Indigo for marketing their presses in India. Soon thereafter, HP acquired the Indigo business, and aligned the capabilities of the press to suit Customer needs.
Meanwhile, Tech Nova developed special polyester-based non-tearable water resistant films for production of photographs on Indigo presses. This has helped HP to convert the photo market from silver halide paper based photos to digital polyester based photos with multiple benefits viz’non-tear, water-resistant, double-sided printing, amongst many others.
We have now deepened our partnership with HP to include the full range of Indigo Label solutions and inkjet press for Folding Cartons and Publishing. TechNova’s phllosophy of ‘Customer First’ with the mission to continuously enhance the competitive advantage of our customers has been the driving force for this alllance. The TOUCH Center is an initiative in this direction’
Says A Appadurai, Country Business Manager – Indigo & Inkjet Business Solutions. HP Indla:
Our mission is to provide a level playing field for the start-ups & SMBs in high quality world class printed packaging, today HP Indigo converters cater to about 10000 such start-ups, our target is to multiply it by 10 times with the inauguration of this demo centre. We want to be the incubator of packaging for these start-ups. We believe the second generation of the print industry would love doing this knowing that they are making a big difference to the world.
‘Embracing digital is the need of the hour. We are partnering with the world’s leading digital print company, HP to help our customers expand their capabilities to benefit from the unique profit opportunities. HP’s strategy to create an ecosystem of printers, Brand owners, profitable applications and partners is unique. HP’s futuristic technology fits in perfectly with Tech Nova’s business strategy of focussing on customers’ needs to enhance their profitability.’ explains CG Ramakrishnan, Executive Director and CEO of TechNova.
Amit Khurana, Coo-Digital & Offset Print Solutions at Tech Nova, adds “HP’s strategy to create an ecosystem of printers, brand owners, profitable applications and partners is unique. HP’s futuristic technology fits in perfectly with Tech Nova’s business strategy of focussing on customers’ needs to enhance their profitability.”
Team TechNova & HP are excited about their partnership. The launch of the TOUCH Center with the HP Indigo 6K machine running live demos for customers to experience first hand the power of digital print applications, is a milestone in the TechNova-HP journey.
