This Privacy Policy is intended to assist users who are concerned about how their Personally Identifiable Information (PII) is used online. As defined by U.S. privacy laws and information security standards, PII refers to data that can be used independently or in combination with other information to identify, contact, or locate an individual, or to identify an individual in context.
Please review this policy thoroughly to understand how we collect, use, protect, and handle your PII in relation to our website.
Information We Collect
When you interact with our blog, website, or app — for instance, by placing an order or registering — you may be asked to provide details such as your name, email address, mailing address, phone number, or other relevant information to enhance your user experience.
When We Collect Information
We gather information when you:
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Register on our site
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Subscribe to newsletters
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Respond to surveys
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Fill out forms
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Enter information on the website
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Provide feedback on our services or products
How We Use Your Information
The data we collect may be used for the following purposes:
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Personalizing your experience and delivering content and product offerings of interest to you
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Improving our website functionality and customer service
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Responding to customer service requests
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Administering contests, promotions, or surveys
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Processing transactions swiftly
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Requesting product/service ratings and reviews
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Following up via live chat, email, or phone after interactions
How We Protect Your Information
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We do not perform vulnerability scanning to PCI standards; however, all credit card transactions are handled via a PCI-compliant third-party payment gateway.
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We perform regular malware scans.
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Your personal data is stored behind secure networks and accessible only to authorized personnel bound by confidentiality.
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Sensitive data (e.g., credit card details) is encrypted using SSL (Secure Socket Layer) technology.
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We implement a range of security measures to ensure data protection during order placement and information submission.
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All transactions are securely processed and are not stored on our servers.
Use of Cookies
Yes, we use cookies—small files transferred to your computer’s hard drive via your browser—to:
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Remember and process items in your shopping cart
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Understand and save user preferences
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Track advertisements
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Analyze website traffic and interaction to improve user experience
You can manage your cookie settings via your browser. Please note that disabling cookies may affect certain site functionalities.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer your PII to outside parties without notice. This excludes trusted third parties who support our website operations and agree to maintain confidentiality. Information may also be shared as required by law, to enforce our policies, or to protect rights and safety.
Non-personally identifiable visitor data may be shared for marketing or other purposes.
Third-Party Links
We may feature third-party products or services on our site. These external sites have separate privacy policies, and we are not responsible for their content or practices. We value feedback to ensure our site’s integrity.
Google Services
We use Google AdSense Advertising. Google, as a third-party vendor, uses cookies (including DART cookies) to serve ads based on users’ previous interactions. You can opt out of DART cookies via the Google Ad and Content Network privacy policy.
We implement:
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Google AdSense Remarketing
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Google Display Network Impression Reporting
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Demographics and Interests Reporting
We and third-party vendors (e.g., Google) use first- and third-party cookies to understand user behavior and improve ad services.
Opt-out Options:
Users can adjust their ad preferences through Google Ad Settings or opt out via the Network Advertising Initiative or the Google Analytics Opt-Out Browser Add-On.
California Online Privacy Protection Act (CalOPPA)
We comply with CalOPPA. In accordance:
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Users may browse anonymously.
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Our Privacy Policy is accessible from our homepage or first significant page.
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The word “Privacy” is clearly stated in the link title.
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We notify users of policy changes via email.
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Users can update their personal information by emailing us.
Do Not Track (DNT):
We honor DNT browser signals and do not track, plant cookies, or use advertising when a DNT setting is enabled.
Third-party behavioral tracking:
We allow third-party behavioral tracking on our site.
Children’s Privacy (COPPA)
We do not knowingly collect personal data from children under the age of 13. The Children’s Online Privacy Protection Act (COPPA) gives parents control over such information. We comply with all COPPA requirements.
Fair Information Practices
To comply with U.S. privacy laws, we align with the Fair Information Practices Principles, including:
Data Breach Response:
In the event of a breach, we will notify users via email within 7 business days.
Individual Redress:
Users have legal recourse if their data is misused, including seeking action through courts or government agencies.
CAN-SPAM Act Compliance
We collect email addresses to:
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Send updates, responses, and order-related communications
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Share additional service/product information
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Send marketing communications
We commit to:
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Avoiding false/misleading subject lines
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Identifying messages as ads appropriately
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Including our physical business address
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Monitoring third-party email vendors (if used)
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Honoring opt-out/unsubscribe requests promptly
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Offering a clear unsubscribe link in each email
To unsubscribe:
Follow the link at the bottom of any email or contact:
📧 info@lfam.in
Contact Us
If you have any questions regarding this policy, please contact:
📍 C/108, Samruddhi Building, Mahatma Gandhi Rd, Amrut Nagar, Patel Nagar, Kandivali West, Mumbai, Maharashtra 400067
📧 abhishek@lfam.in
📞 +91-9029025242
🌐 https://lfam.in/
Last Updated: May 23, 2018
