Based in Hyderabad, Oceana Positive is a well-known supplier of branded water bottles. Since their establishment, they have supplied bottles to more than 600 national and international brands in industries like Hotels & Restaurants, Educational Institutions, Malls & Retail, Automotive Showrooms, Pubs & Café, Corporate Houses, etc, both in the B2B and B2C Segments.
Due to the enormous demand for customised printing company has recently opted for Konica Minolta’s AccurioLabel 230 digital printing press. Managing Director of the company Mr. Satish K Naidu, spoke about the company’s evolution and ever scaling demand for bottles.
He said, “We started our humble journey in 2013 with 20 bottles as our first order. Since then, we have seen a fortunate scale in our operations and supplied more than 60 million brand-customised bottles. Today we manufacture 125 bottles per minute round the clock and constantly growing by the day. We have our state-of-the-art technology, fully automated water plant in a plush 3-acre campus in Jinnaram mandal (Hyderabad Suburb) with “no human contact” from production to packaging with a capacity to produce 40 lac bottles per month to meet our constantly increasing demand.
Speaking about the choice of Konica Minolta, he said, “Konica Minolta Accurio Label 230 is the perfect fit for job flexibility that parallels well with existing analogue presses. AccurioLabel 230 improves productivity and job acceptability, especially overprinting capability on pre-printed transparency or coloured media. The toners of AccurioLabel 230 comply with FDA standards. Colour fluctuation is controlled, which ensures a stable and beautiful finish for the first through to the last prints. High image quality brings higher value to printed materials, generating advantages for print services. Our interaction with one of their sales representative, Mr Shayak Mukherjee, promised us a great deal with the maintenance of under click charge. Also, the brand is known for its commitment to customers, and now Konica Minolta has become one of our trusted partners.’
Despite facing margin pressures during the pandemic, the market has displayed clear indications of robust growth since 2022. Digital printing is rapidly gaining momentum, with reports of increasing installations. Customisation of packaging or labels has been in demand. Consumers are getting sophisticated in their needs from brands. Embellishments on product packaging and sustainable branding designs are highlighted throughout product campaigns and packaging. The convenience and innovation flexibility make the digital printing process the go-to sector for businesses with sophisticated printing needs.
He said about the expansion, ‘Yes, with our newly installed production plant in Hyderabad with a capacity to manufacture 40 lakh bottles daily. Our demand aligns with that production capacity, and we will lean into that volume soon when we start spreading our wings pan India in more locations. For our labels, we will continue our patronage of Konica Minolta’s exceptional print installations.’
‘We are among the Top 3 national brands that manufacture branded packaged and natural mineral water bottles with our plant. We are the only brand in the country equipped with in-house printing of customised labels, which means we can provide 1000 different labels for 1000 bottles and Variable Data Printing for QR codes. (Courtesy Konica Minolta Accurio Label 320). We pioneered the concept of “Water Super Market”, giving a wide variety of branded packaged and mineral water to customers with multiple patented shapes of bottles to choose from.’ concludes Satish.
