Illinois-headquartered Maxcess, a one-stop source for innovative solutions for custom web handling and automation, offers its game-changing products that help printers and packaging converters work better, faster, and smarter. The company is planning to make bigger presence in the Indian market as Mr Keith Laakko, VP of Global Marketing & Business Development at Maxcess, tells how it would be in an exclusive conversation with Labels Flexibles & More.
Incepted as Fife in the year 1939, the company consolidated its business entities with a series of key acquisitions including Tidland in 1995 and MAGPOWR in 1996. In 1998, it came up as Maxcess expanding its product line of web handling applications by acquiring a league of companies, viz. Webex, ValleyRoller, Menges Roller, Componex, RotoMetrics and ICD being the latest.
A focus on India
Today, Maxcess is widely acknowledged as a world leader on web components and customization services, proudly serving clients in the printing and packaging sectors with a dozen manufacturing & sales locations and more than 2,000 associates throughout North America, South America, Latin America, Europe, Asia, China, Australia, and India. “India is a growing and stable market for us, now we are looking at the whole opportunities in it with constant expansion of our products, solutions, and offerings,” tells Mr Keith Laako.
He continues, “We are figuring out what we are going to do next in the Indian market. Being in the market on the merge entity between the legacy of RotoMetrics and the legacy of Maxcess over the last five years, we are now set to bring the latest solutions in which automation becomes the key and digital solutions need to be offered.” RotoMetrics boasts a legacy of specialising in flexible die-cutting solutions for web handling applications.
Leveraging AI technology
Built upon the legacy of RotoMetrics, what all Maxcess offers now is a wide array of web handling solutions comprising guiding, winding, and slitting equipment. The range also includes RotoMetrics’ flexible die-cutting portfolio, particularly for the paper and film industries. According to Mr Laako, they look each of the processes rather being inclusive than exclusive to the overall operations.
Mr Laako adds, “Implementing AI technology in manufacturing, a lot of our works have been operational with some new developments in pipelines, perhaps 25 or 26 new products, revolving around shaft-holding solutions and more are going to be unwrapped this year. Among the new products will be 5 pneumatic sensors with in-built guiding ability, which are ideally designed for customers to engage in heavy cut or medium cut. These are some of what we ideally do forward using the AI technology.”
Mr Laako further mentions that a lot of things are going to unfold at Maxcess by leveraging AI technology. “RotoMetrics is an enormously AI integrated division in which we implement the technology to formulate solutions for finding out defects and remove them, even when engaging in 700m/min plus jobs. It could be smear, contamination or missing print, all could be identified and figured out precisely to rewind and inspect,” he adds.
New products & solutions
Telling about what they foresee to the Indian market, Mr Laako emphasises, “Growing technologies are some exiting things. Whether they may be end-users or OEMs, everyone in the country across the arenas of printing and packaging conversion is tremendously growing, signifying new shifts of growth and opportunities over the years to come. Quality, turnaround time, and cost are some of the major concerns of our customers in India. We are working on these perspectives so that our products are superior, lucrative, and deliveries will be faster.”
When it comes to bringing in new products and solutions that have to be unleashed in 2025-26 in India, Maxcess is looking at two verticals. First, emphasising on the main solution, which is sensor, that the company caters to various industries where convertors are provided with more options to reduce scraps and wastes by 5% to 10% for boosting significant profits. Secondly, Maxcess is looking at helping customers with educational times. “Our educational training programs, available in multiple languages, are designed to simplify processes with training, give them expertise and profitability,” tells Mr Laako.
Mr Laako continues, “Regarding our exclusive trainings, we are the only suppliers in the die-cutting segment with almost 20 plus training programs, which eventually result in low damages and wastages. In this, we have collaborated with Avery Dennison for conducting exclusive trainings for end users. We are proud to say our technical expertises are what our competitors can’t match with us.”
Digital is yet another front where Maxcess is moving on to help short-run jobs accurately and efficiently. Eventually, what it has set the company to benchmark its India presence bigger is its plan to unveil a manufacturing plant in Mumbai, to be located strategically in Goregaon (E) in the city.
