Maxcess, a global leader in innovative solutions for end-to-end web handling applications, helps its customers maximize productivity through innovative products and services worldwide by combining global service and support across the storied product brands of RotoMetrics, Fife, Tidland, MAGPOWR, Webex, Valley Roller, Componex, International Cutting Die (ICD), and Maxcess Vision Systems. Maxcess offers an unrivaled network of application experts and automated end-to-end web handling solutions to help converting line run work better, faster, and smarter. Keith Laakko, VP of Global Marketing & Business Development at Maxcess, had an exclusive conversation with Labels, Flexibles & More during his visit to India in April.
Maxcess Leads the Way in Web handling Products and Customization Services Globally
Today, Maxcess is globally recognized as a leader in automated web handling products and customization services, serving diverse industries—particularly printing and packaging. With 30+ manufacturing and sales locations worldwide and a team of 2,000+ associates across the Americas, Europe, Asia Pacific, and India, Maxcess delivers on its promise: “The solutions you need. When you need them. Anywhere in the world.”
India: A Thriving Market for Maxcess
Keith Laakko emphasizes the importance of India as a growing market. “We are constantly expanding our products, solutions, and offerings in India, tapping into the vast opportunities it presents for the tag and label market,” he notes.
Innovation at the Forefront
Over the past five years, RotoMetrics has merged its legacy with Maxcess, positioning itself to introduce innovative solutions. Automation and digital solutions are at the core of this innovation. For instance, in 2022, RotoMetrics unveiled the AccuAdjust Dual Adjust Anvil, followed by the RotoAdjust automation system in January 2024. This Plug and Play Automation system, paired with IOT software, offers greater operator control, enhanced productivity, and Industry 4.0 analytics for smarter operations. Keith Laakko shares exciting news about the upcoming RotoScan, described as the industry’s first fully automated intelligent die station. “This is the future of adjustable anvils,” he asserts, revealing that it will be launched in 2025.
Local Manufacturing in India
Maxcess is also making strategic moves to enhance its operations in India. The company plans to begin local manufacturing of its renowned FIFE Guiding product line, starting with the FIFE 500 Max Web Guiding System, in 2025. “This underscores our commitment to catering to the growing demands of the Indian industry,” Keith Laakko concludes.
Leveraging AI technology
Maxcess now provides a diverse range of web handling solutions encompassing guiding, winding, slitting & rewinding, precision rolls, and vision inspection products. According to Keith Laakko, the company takes a holistic approach to each process, integrating them seamlessly into overall operations rather than treating them as isolated entities.
He adds, “By implementing AI technology in manufacturing, we have automated numerous processes, reducing human error, enhancing operator safety, improving productivity, and minimizing waste, and we have more developments in the pipeline. For example, the RotoScan, our intelligent die station, leverages AI to offer in-line real-time adjustments for material variations. This requires minimal operator assistance because of proactive monitoring, significantly reducing scrap and waste. These are just a few examples of how we are leveraging AI technology moving forward.”
“AI technology will continue to unfold new possibilities at Maxcess. VisionMax, our intelligent vision inspection system, is a highly AI-integrated solution. We use this technology to formulate solutions for detecting and removing defects, even at speeds exceeding 700m/min. Whether it’s contamination, or missing print, VisionMax can precisely identify and address these issues, enabling rewind and inspection processes.” Keith Laakko shares.
Maxcess Foresees Growth and Opportunities in the Indian Market
Keith Laakko, speaking about Maxcess’ outlook for the Indian market, emphasized, “Technological advancements are exciting. Across the printing and packaging conversion sectors, both end-users and OEMs are experiencing tremendous growth, heralding new shifts and opportunities in the coming years. Our Indian customers prioritize quality, turnaround time, and cost. We prioritize these expectations to ensure our products are superior, profitable, and delivered swiftly.”
Exclusive Training Programs: Maxcess offers training programs in multiple languages to simplify processes, provide expertise, and enhance profitability. Keith Laakko further stated, “In the die-cutting segment, we are the only suppliers with over 20 training programs, leading to reduced die damage and longer die life. We have collaborated with many cutomers to conduct exclusive trainings for end-users. Our technical expertise is unmatched by competitors.”
