Konica Minolta, a global leader in advanced imaging and printing solutions, is thrilled to announce its collaboration with the highly anticipated Singham Again, directed by Rohit Shetty. Set to release this Diwali 2024, the collaboration will build on Konica Minolta’s “We Power Your Growth,” campaign, accelerating Konica Minolta’s legacy of driving industry-first initiatives, through innovation, creativity, and cutting-edge brand experiences.
Key highlights of the collaboration include exclusive content form Ajay Devgn and Rohit Shetty, public contests, and the story of how Konica Minolta’s technology aligns with the film’s themes. Fans can look forward to exciting prizes, such as exclusive Singham Again merchandise and meet-and-greet opportunities, and immersive experiences inspired by the upcoming movie – Singham Again.
Commenting on the collaboration, Mr. Katsuhisa Asari, Managing Director, Konica Minolta Business Solutions India Pvt. Ltd., said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilize exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”
Reflecting on the collaboration, Mr. Mohit Kaval, Head of Marketing Communications & Brand Management at Konica Minolta Business Solutions India Pvt. Ltd., said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film’s visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging”
With a reputation for launching groundbreaking collective campaigns like PrintXpress and PowerHouse, Konica Minolta continues to lead the industry with creativity and bold partnerships. While further details of the co-branded marketing campaign will be announced soon, Konica Minolta remains steadfast in its commitment to innovation, customer satisfaction, and creating experiences that resonate far beyond the screen.
