HP and TechNova have joined forces to pave their way for the upcoming Drupa trade fair. The companies had organized a road show at the TechNova Touch Center in Turbhe (Navi Mumbai) to prepare for this highly anticipated event. This event was specifically targeted towards commercial and packaging printers in the western region of India. The roadshow aimed to showcase HP’s latest technologies and solutions, providing attendees with a glimpse of what to expect at Drupa. This collaboration between two leading companies in the printing industry will bring innovation and advancements to the forefront, creating a buzz of excitement among commercial and packaging printers in the region. The roadshow featured live demonstrations of HP Indigo 6K digital printing solutions at the Touch Center and interactive sessions with experts from both companies. Attendees had the opportunity to witness firsthand the capabilities and advantages of HP’s technology and gain insights into the latest trends shaping the printing industry. The roadshow was a great success and was a valuable opportunity for printers to stay updated and enhance their businesses.
Umesh Kagade, the segment manager for labels and packaging at HP, has noticed a significant shift in the printing industry since the pandemic. He explains that everything is becoming digitalized at a rapid pace, which is why HP is putting a strong emphasis on digital printing. With changing market trends and printing needs, people are no longer interested in the traditional analogue process, which can be time-consuming and costly. Instead, the digital printing process eliminates the need for multiple steps, making it a more efficient and cost-effective option. With just a design ready, one can send it for printing, producing high-quality output. Kagade believes that the future of printing is digital, and HP is at the forefront of this transformation.
Ashish Vasudeva, the brand innovation and business development manager at HP, deeply understands India’s startup landscape. According to him, the country currently has over one lakh startups, which have created a staggering 12 lakh jobs. These startups also contribute 2–3% of India’s GDP, which is expected to grow to 4–5% in the coming years. Additionally, with over four crore registrations of MSMEs, the market is immense for HP to tap into. Vasudeva’s insights highlight the potential and growth opportunities for businesses in India, making it an exciting time to be a part of the country’s startup ecosystem.
He says, “In this ecosystem, startups play a crucial role in driving innovation and disrupting traditional industries. In particular, MSMEs (micro, small, and medium enterprises) have emerged as major contributors to the Indian economy, and their growth is pivotal to the country’s overall progress. As a brand, HP recognizes the potential of startups in this segment and is dedicated to supporting them through innovative solutions and technologies. We believe that by nurturing and empowering startups in MSMEs, we can collectively contribute towards the growth and development of the nation.”
