Magnus Graphics is a packaging material and label manufacturing company based in Muzaffarnagar, Uttar Pradesh. The company offers a variety of packaging solutions to FMGC and Pharma companies pan India. Started its operation in 2012, with the installation of two conventional Mark and Andy and Nilpeter Flexo machines, Mangus Graphics plan to enhance its digital printing capabilities and decided to install Konica Minolta’s digital Label printing equipment Acuriolabel 230 press last year.
The Managing Director of Magnus Graphics, Gagan Narang, talks about the evolution of the company and explains why digital printing equipment is required in addition to conventional press.
Gagan says, “In 2012, I entered into the packaging business along with my friend after completing my BTech in IT from Dehradun. We knew FMCG, Cosmetics companies in Muzaffarnagar and surrounding region are having supply issues with printed label. Because there was no local label supplier, and the companies usually procure labels either from the west or the Delhi region. We capitalized on this opportunity and started the Label printing business with 8 color Nilpiter machine. It was a tough time for us to establish the business and we worked hard to develop our business. Earlier, it was difficult for us to understand the technical aspects of Plates, Inks, Foils and other raw materials, but gradually, we gauged the knowledge and made ourselves expert in the field.”
“Due to land restrictions in metropolitan cities like Delhi and other cities, pharmaceutical companies are growing in the Muzaffarnagar region. The companies have established their manufacturing plants in Roorkee, Muzaffarnagar, Haridwar areas where the government supports new business investments. Many manufacturing companies have shifted to Haridwar CIDCO, and it is now a vast industrial area where all major FMCG and Pharma companies have set up their base. Even Dehradun is now a favorite destination for many cosmetic, food, organic product manufacturing companies. All these businesses require a genuine local label supplier who can deliver high-quality labels promptly and address their label requirement precisely.”
Speaking about the USP, He says, “We cater to all the sectors, but our primary focus is the pharmaceutical segment. Since we are catering to pharma customers, we understand how to manufacture labels with zero defects. Pharma companies require zero error and zero discrepancy labels. To consistently produce zero-defect labels, we have installed many inspection systems. Our product experts do manual as well as automatic inspection of the labels.”
Digital printing is a cost-effective method for printing short-runs or custom/personalized labels with photographic-quality graphics, high-quality text, and vibrant colors. Digital label printing is the need of the hour. A good label can attract your prospective customer’s attention and eventually result in sales. In-house digital label printing enables you to make personalized labels in desired quantity without wasting time.
Explaining the need for Digital Equipment and the installation of Konica Minolta Accuriolabel 230 Digital Equipment, he said, “Short-run printing jobs on a convention press is costly, hence we decided to have a Digital Press that does short-run printing jobs. We analyzed many machines in this segment Later, we finalized Konica Minolta, as we found the machine is robust in design and is very economical. We installed this machine in April last year and the machine is doing very well. It is complimenting with the convention machine.”
