Established in 2007, as a proofing and mockup company, in the last 7 to 8 years, Trigon Digital is transformed into one of the most innovative and responsive digital print packaging company.
Trigon today is working with top of FMCG brand and FMCG converters. It has a state-of-the-art facility in Mumbai where they have installed Asia’s first 25000 HP Indigo machine. We spoke to the Managing Director of the company Mr.Anil Namugade about their latest development.
Why Digital?
“Digitally printing can add much value to the product in terms of Colour Consistency, Securities for Anti-Counterfeit, Variable Data Printing, Personalisation, Short-Run Jobs etc. Through personalization and Variable Data Printing, we can have a customer loyalty program to add value to the packaging. The expertise in color reproduction is the key. We have worked with many startup companies to provide an end-to-end solution right from the packaging structure to the material required for the shelf.”
“All the variable data is stored digitally; the press can be programmed to create a range of labels in the same run without stopping the presses. It lets you get your variable labels faster and cheaper.”
“Digital printing is significant in India. There is awareness among the customers that this technology can help them start their job quickly without wasting time or investing money in cylinders or plates.” Says Anil.
What made you invest in 25000 HP Indigo press?
“We took a courage’s step to invest in HP Indigo 25000 in this crucial time as the world is in a mess due to a pandemic. Many factors drive the investment; first of all, is the customer requires it, the E-Commerce business is booming, and so is the digital printing requirement. Understanding the market requirement and act accordingly is significant to any business. Short-run jobs; we are working with many startups and small SMEs where there are many design variations, but the quantity required is always less, which is challenging to cater to in any conventional printing press like Rotogravure, Flexo, Offset, etc. Digital gives an option of One-Stop-Solution for all packaging formats. Today, we serve customers’ print-on-demand needs and eventually ease the customer issue of inventory/stock of materials. The overall investment which we have made is proved to be the right decision.”
“The most significant advantage with HP Indigo 25000 press is the width of accepting the job of bigger size Pouches, Shrink Sleeves, Labels, Laminates, and Flexible packaging. We also do reverse printing in 25000 in PET and BOPP. Lamination is done in another machine. We are precisely trying to replicate the rotogravure process. Many converters are working with us; they have realized the value in Digital technology and believe that this technology complements their conventional offering, not competing. There are many opportunities to collaborate with convertors and provide reverse printing in PET or BOPP quickly in a day, and the rest of the things they can take care of themselves at their end. There is much interest in the convertors, and many are working with Trigon regularly.” Anil Explains.
The Journey
“Originally, we started as a Proofing and Mockup Company back in 2007, and it was all about concept selling. No one in the country was a dedicated proofing solution provider for packaging, so we thought, let’s try this business and provide the service to creative agencies and brands who want to see their packaging well in advance before the outcome. It ultimately helped the brand to decide on packaging Colour, Shape, Content, etc. Overall it helped in the faster launch and to up speed-up the release of packaging in the market. We have four production facilities in Mumbai, Delhi, Bangalore, and Dubai; and an office in Singapore.
Previously, we used to work with creative agencies rather than brands. Today, we are working with more than 400 top brands in the world. So we have customers across Europe, UK, South East Asia. We are working with all the top 50 brands of the world.”
The One-Stop-Solution
“We have two digital roll-to-roll presses with in-house lamination, pouching machines, dieting cutting facility. Trigon offers total bandwidth of packaging for all formats like Labels, Cartons, Flexible Packaging, Self Adhesive Labels, IML, etc. The customers are interested in working with us because Trigon acts as One-Stop-Solution and does not have to go to another supplier. It also helps the brand in maintaining color consistency which is the key to packaging and accuracy.” said Anil Namugade.
The USP
“It’s all about giving them exemplary service and quality, serving them as a partner, and leveraging our expertise in color management and in different print packaging. We have always been considered as a consultant rather than a supplier. It has helped Trigon to provide packaging solutions within the various categories of a particular brand. For example, if we talk about Unilever, one of our biggest customers, we are working with them in more than nine countries to provide proofing and mockups samples for consumer research and market research. It is all about serving customers with curiosity and passion, which has always made us pioneers and market leaders in providing proofing and mockups.”
“So we transformed from proofing mockup to digital print packaging company, but we still have a forte in proofing and mockup. In our facility, there is no cylinder, no plates due to which there are no carbon footprints. Nevertheless, we plan to get into small and medium-run Digital Printing jobs and provide innovation in packaging through different digital technology that can help customers work on sustainability projects.”
“Understanding the customer requirement well is the USP. We always want to see the value in business; we don’t want to venture into a giant convention environment. But want to stick with our specialty. To connect with the customer perfectly, backed by our expertise in colors, reproduction, material, etc.” Anil Explains.
Working during Covid crises
“There has been a dramatic change in the style of working due to the Covid pandemic. This pandemic has taught the world that nothing can stop if you want to deliver, and it is no necessity for physical presence unless you understand the customer’s requirement well.
For the last one and a half years, we are working with brands remotely, which has given us a deeper understanding of the customer. Although this is a challenging time, thankfully, we exceeded the customer’s expectations of providing services remotely. The customers has the faith and the confidence in Trigon, they believe that Trigon has the expertise, knowledge, excellency in delivering the particular benefits.”
“We have got permission from the essential services from the government, at the same time we understand that the safety protocols for the people is most important, so we worked as per the guideline. We have not allowed our customers to visit our premises. We took details online. Initially, we were running with only 30% of employees, and we followed all the regulations and policies of the government, and we work day and night to serve the customer and make the production timeline. We took enough care of the people in terms of safety, regular checkups, etc. We also conducted a vaccination drive on our premises.”
The AIM
“Our goal is to be one of the most responsive digital print packaging company in the world. To achieve this goal, the most important is the employees of the company, their expertise, and their passion. You can have the best of the technology, but nothing works if you don’t have the right people to operate it.”
“Trigon is always a trendsetter in India in getting new technology. In 2007, we got the first Proofing machine, the Kodak NX Approval. We have used technology to the best of our knowledge and have delivered some unique, mind-blowing products to our customers. To support our customer requirement, we have to HP indigo 6900 and HP indigo 25000. We also have world-class ancillary machines post-press equipments which is the heart of production. Today we are proud to have a state-of-the-art facility in India, and we have got certification for food safety and ISO.”
“We continue to do Proofing and Mockup, and manufacture small and medium-run quantity labels, shrink sleeves, IML, flexible pouches, lamination, etc on demand. There is no minimum order quantity required, and we can deliver 1000 or 500 quantities of Labels. Because in second thought, we are killing the advantage of the Digital technology. So as far as the customer is ready to pay, we are prepared to deliver even 100 quantities.
We work with various segments right from FMCG, Food and Beverage, Nutrition, Lubricant & Oils, Personal Care, Cosmetics; these are the significant segment where Trigon currently works.”
The Credits
“For me, the title doesn’t mean anything. I will not take any excessive pride in making this organization, but it is always good to learn every day, be there for a customer, be there for people, be there for a partner. And family is always the key and priority who supports in all the times. It is also essential how socially contribute to society while driving the organization. It is a fantastic journey for the last 15 years.” Concludes Anil.
