Rising concerns about hygiene and COVID-19 pandemic spread are drivers of the growth of the Health and Hygiene market. As a result, it is growing at a CAGR of 4.5% during the forecasted period 2020-25, but as no market is without its set of challenges, neither is this one.
The lack of customer knowledge in rural India and the high cost of hygiene products is becoming a challenge for this sector apart from the high costs involved in R&D and commercializing the new products.
Despite all these challenges, factors like technological advancements and rising concern about hygiene are some of the factors driving the growth in this sector.
The growth of the Health & Hygiene sector has opened new doors of opportunities for the Label Industry, and a seismic shift provided the much-needed extra thrust to the industry to digital engagement, which brought more consumers online.
How a consumer interacts with the product is mainly focused on how it appears on the screen. Within eight seconds, a buyer makes up his mind about the product. A perfect label ensures that the brand stands out and is added to the buyer’s cart by creating a positive impression.
Siddharth Manocha, Director from Sceptre Medical India, provides us insight into the Health & Hygiene market, explaining how hygiene products were a niche commodity, but this landscape has changed and their journey of growth over a period of time.
Today, Sceptre Medical is no longer limited to infection control, and their clients are not only Hospitals and Institutions. They have outgrown from an Industrial sector hygiene brand to a household brand.
Sharing their journey in becoming India’s most admirable ‘Healthcare Brand 2020-21’, ‘a company engineered to deliver high-quality digital labels on-demand.’
Priyanka Rathi Verma (Digistik) in conversation with Siddharth Manocha
How were the past 12 Pandemic months for you? How did Sceptre handle the challenges they faced during this period?
Siddharth: At Sceptre, we always say that with challenges come opportunities. The past 12 months have had their fair share of challenges, but they have also pushed us to be better and go the extra mile. As coronavirus made its rounds, the consumption and demand for sanitizers and disinfectants in households, the medical industry, and commercial establishments grew exponentially. To cater to this growing demand, we increased our production capacity. In September 2020, we decided to set up a new manufacturing unit to cater to the ever-growing demand for hygiene products. During the initial lockdown, we decided to double our production by ensuring more efficiency and hiring additional labor. We were also supported by our raw material and packing material suppliers. Our Label supply partner Digistik always made sure that the labels are, supplied on time, assisting us in ensuring timely delivery of our goods.
The consumption and the demand for personal hygiene products will keep rising, even in 2021 and the years ahead. So how is Sceptre planning to handle this ongoing rise in demand?
Siddharth: COVID has brought significant attention to people about the importance of disinfection and hygiene. With the rise in demand, we have also expanded our product portfolio by introducing Disinfectant Wet Wipes. We have also started our journey to make Sceptre Medical a D2C brand where we can directly serve and connect with the consumer. We now also provide Disinfection service to the households and commercial spaces that were earlier just available to medical facilities.
To cater to more consumers, we need high-quality packaging solutions especially trusted label manufacturers.
The demand for ayurvedic and organic products is growing. Will Sceptre plan to offer any hygiene products to cater to this segment of consumers?
Siddharth: Ayurvedic and organic products are on a massive surge since people are now looking for sustainable products for a long time. And now, in the segment of hygiene, we can see a similar demand for ayurvedic and organic products. To cater to the customers for this segment, we are launching a new vertical, namely, “Sceptre Organic,” where the products will be centered on the principles of Ayurveda and Traditional hygiene solutions. First, we’ll launch ayurvedic Baby Wipes, curated with absolutely natural and gentle ingredients meant to protect the softest and most sensitive skin. The products will be enriched with the goodness of Ayurveda and organic ingredients and be the best a consumer can hope for. There will be much more in our portfolio shortly, where everything will be available under one umbrella.
About Sceptre Medical India Pvt. Ltd.
For over a decade, Sceptre has excelled in providing a one-stop solution for disinfectants. With its complete range of disinfectant solutions, Sceptre has become a pioneer in hygiene and germs control. India’s most reputed healthcare brand.
Priyanka Rathi Verma
Guest Editor-Labels Flexibles & More
