Taurus is a specialty packaging company that leads the Indian shrink sleeves and label packaging market with its premium printing and packaging solutions.
The company exhibited at the recently concluded Drink Technology India at the Bombay Exhibition Center in Mumbai.
Taurus offers a complete range of packaging solutions combining premium protection with decent and beautiful structural and graphic design for branded marketing purposes. Being one of the most prominent heat shrink sleeves and label companies in India and Asia, they are committed to provide an easy and reliable solution for packaging problems related to Home Care & Personal Care, Food & Beverage, Healthcare & Pharmaceutical & Dairy.
Chetan Jain, Executive Director for Taurus Packaging said, ‘We have exhibited here for a specific audience. Everyone from the beverage and food industry visits this exhibition, and this is an ideal platform to meet them. India is now a huge market for the food industry, and many start-ups and SMEs are venturing into the market with their products, mainly in the food and beverage sector. They have a good product but a smaller volume, and due to the smaller production volume, they cannot reach the good packaging vendors and therefore have to compromise on their packaging.’
Freedom from MOU
‘My motto is to give all the small FMCG packaging companies world-class packaging. These company has a premium product but does not have desirable packaging. Our idea is to offer world-class packaging at an economical price, irrespective of the quantity. (We can also take an order for a single sleeve). Good packaging has an appealing effect and enables the brand to compete with the more prominent brands.’
The versatility of shrink sleeves allows for more customization and creative freedom for companies to create eye-catching sleeves that pop. Shrink sleeves are also sustainable. While the sleeve conforms to the container, it does not stick to it, allowing easy removal during the recycling process.
‘Traditionally, there is a mindset that Shrink Sleeves require a cylinder and a more significant production quantity. Due to these conditions, a brand alternatively chooses self-adhesive labels, stickers, paper labels, etc, over shrink sleeves. We are guiding the packaging buyers that they can easily shift to shrink Sleeves that give 360-degree coverage, and more area for branding on a product.’
‘Jo Dikhta Hai Vahi Bikta Hai’
‘The product is sold later, but first is the visibility of the packaging through the label, which the consumer observes. So that label has to be very appealing and shrink sleeves give that value to the packaging. Right from the packaging R & D, we provide complete samples and mock-ups to the company. From scratch until the product is commercialised we support the companies and meet them time and again to get the right kind of shrink sleeves for their product. We have best advisors for packaging.’
The Book – 5 Myths about Sustainable Shrink Sleeves
‘I have received fantastic feedback for my book on shrink sleeves. People are sending me messages and reaching me through LinkedIn and Facebook. They are buying the book from Amazon. Whoever has read the book has appreciated me.’
‘Many myths exist in the industry about shrink sleeves and its sustainability, and I am happy that I could contribute to this discussion. Recently, I got feedback from a multinational company that the book was an eye-opener for them, and they needed to be made aware of the topics I suggested in the book. Soon I will be releasing a third book.’
‘Taurus Packaging is the market leader for Shrinks Sleeves and will continue that trend. The packaging speaks about the brand. We wanted to create solutions for the industry and give value to the market packaging. We have contributed to many start-ups in their growth stories. In the last year, we have worked with 70-80 start-ups across the entire FMCG industry.’
