A mind-blowing presentation at LMAI Conference 2023, Mr Hrishikesh Kulkarni, Regional Sales Manager–West & South India, Sri Lanka, Miraclon Corporation, spoke on the topic ‘Greater Saving and Simplicity in Flexo’. He asserted, “Brand expectations and market trends are causing a new shift towards using flexography for label and packaging printing.” He emphasised the fact that selection of right plate matters because ‘sustainability’ in printing is not just about the use of sustainable substrates or greener inks, but reduction of production waste, press downtime and make-ready times, in which Miraclon believes in using the right technology in the optimum way as the biggest enabler to produce sustainable labels and packaging prints.
Mr Kulkarni in his keynote speech gave the reasons why the industry pressures are growing. Rising cost, time consuming processes, shortage of skilled labours and shifting brand expectations, according to him, are the reasons behind the ever increasing burden among the printers. He further spoke about the importance of choosing right plates for producing perfect labels and flexible packaging with consistency and accurate repeatability.
Greater savings and simplicity in flexographic printing are some of the vital requirements to meet the need of brand expectations and market dynamics that eventually influence the shift of package printing with flexography as the process of choice. In this, Mr Kulkarni said process control is crucial to reduce press downtime, while enabling the simplification of flexo print process to grab more gains, including increased colour accuracy and wider press latitude.
Mr Kulkarni underlined how the latest technologies, such as Miraclon’s newly launched UV Choice Printing surface patterning technology, and optimised press operations can bring about gains without any compromise. So, he urged printer-convertors to push the boundaries of creative and innovative packaging design using the right plates. Miraclon Corporation offers complete flexo platemaking solutions that give pre-press specialists and printer-converters unique technology to realise consistent quality with compelling ROI, through greater operational efficiency, business flexibility and savings.
