THIRUVANANTHAPURAM: In a major step towards reducing the illegal sales of liquor, the government has decided to inscribe e-labels with QR codes on liquor bottles being sold in the state.
The move is aimed at ensuring transparency in liquor sales, as the QR code will assist the authorities to easily track-n-trace the point of origin through QR code, point of sales and authenticity of liquor bottles. The order in this regard was issued by the taxes department last Tuesday.
As per rule 26 of the foreign liquor rules, 1953, it is mandatory to affix security labels over the liquor bottles being sold in the state. At present, the security labels are fixed manually at warehouses of Kerala state beverages corporation. The IMFL bottles, which are stored in the warehouses, are taken out only after affixing the security labels issued by the excise department and verified by excise officials posted in each warehouse.
