The global intelligent packaging market size is estimated at USD 23.08 billion and is anticipated to grow at USD 56.02 billion at a CAGR of 9.03% in 2030.
Incorporating cutting-edge technology and functionality into conventional packaging strategies is called intelligent packaging, also known as smart packaging. To improve product safety, quality, and customer experience, interactive elements such as sensors, indications, tracking systems, and interactive features are included in the packaging. Information regarding the product’s origin, ingredients, expiration date, and storage conditions may all be found in real-time thanks to the capabilities of intelligent packaging. This guarantees product authenticity and aids in customer decision-making. To keep track of the product’s location and state along the supply chain, tracking systems can also be incorporated.
Tamper-evident seals and indicators are examples of elements that may be used in intelligent packaging to give visible clues if the box has been opened or tampered with. This helps to maintain the quality of the goods and guards against theft or unauthorized access. Through the use of technologies like augmented reality (AR) and near-field communication (NFC), smart packaging may provide consumers with engaging experiences. Customers may obtain more product details, promotions, or tailored material by scanning or interacting with the box using their cell phones.
The market for intelligent packaging has been increasing steadily in recent years and is anticipated to do so in the years to come. Customers are growing more conscious of the value of product quality, safety, and sustainability. They look for details about the provenance, ingredients, and authenticity of the products. By offering real-time product information, traceability, and interactive experiences, intelligent packaging satisfies these requirements and increases customer engagement and confidence. Across a range of industries, governments, and regulatory agencies are enforcing stronger requirements around product safety, labelling, and traceability. By delivering precise and up-to-date information on product information, origin, and handling, intelligent packaging solutions assist businesses in adhering to these standards.
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