Avantika Printers has diversified into the label printing segment with an investment in Epson’s SurePress L-6534VW digital label press. The partnership was formalized at LOUPE India 2026, with the machine scheduled for installation at the company’s Greater Noida facility.
The expansion, spearheaded by Himanshu Pandey under the initiative ‘Avantika 2.0’, marks a new chapter for the company, which has built its business in commercial printing. With the entry into labels, Avantika aims to leverage its existing printing expertise while exploring new opportunities in the growing packaging market.
The investment also reflects the next generation’s vision for business expansion, with Himanshu leading the new venture in partnership with Epson India.
The SurePress L-6534VW is an LED UV inkjet digital label press powered by Epson’s PrecisionCore linehead technology. Offering speeds of up to 50 metres per minute, the press features white ink and digital varnish capabilities, along with gloss, matte and spot finishing effects.
Through this investment, Avantika Printers aims to strengthen its presence in the label market and explore new opportunities in specialty label printing, with Epson as its technology partner.
