Holostik offers range from anti-counterfeiting, labelling and packaging products to various IT-enabled supply chain management solutions. Their smart packaging solutions have boosted the product security and brand image in the market. With supply chain visibility the brand can easily track their product in the supply chain. The customised loyalty program has increased the number of new customers for brand. At the 11th Elite Plus Specialty Films and Flexible Packaging Conference, Labels Flexibles and More spoke to the Joint Managing Director for Holostik, Mr. Ankit Gupta who is also a vice president of Authentication Solution Providers’ Association (ASPA).
He said, “Holostik stands as a leading provider of anti-counterfeit solutions, dedicated to authenticating supply chains with a comprehensive approach that bridges the physical and digital realms. Our expertise encompasses a wide range of security applications, ensuring complete traceability throughout the supply chain. With a robust software engineering team of 30 talented professionals, we prioritize innovation as an essential and ongoing process. Notably, we are the only lab in India approved by the Department of Scientific and Industrial Research (DSIR) that conducts research and development for anti-counterfeiting solutions. When engaging with brands, we take the time to understand their packaging needs and challenges, allowing us to propose tailored solutions based on their specific requirements and budget. Our extensive portfolio of solutions empowers brands to safeguard their products effectively.”
Why Anti-Counterfeit Solution is Necessary
“Counterfeiting remains a significant challenge in India, with nearly 20 to 30% of products across various categories being counterfeit. As a vice president of ASPA, I want to emphasize that treating anti-counterfeit solutions merely as an expense can be a costly misconception. For instance, consider a company with product sales totalling 100 crore. If 10% of that, equating to 20 crores, is lost due to counterfeiting, and the profit margin is just 10%, the loss amounts to 2 crores. However, investing in an effective anti-counterfeit solution for only 20 lakhs can save substantial money and preserve the brand’s reputation. It’s crucial to view these solutions not as costs but as essential investments for brand protection and long-term profitability.
Innovative and Sustainable Anti-counterfeit Solution
Every year, we proudly serve nearly 1,500 brands, and the reason for their repeat business is clear: our solutions are effective and impactful. Our anti-counterfeiting packaging not only provides robust security against counterfeiting but also offers visually appealing designs that catch the eye of busy customers. Additionally, we’re committed to sustainability; we’ve transitioned to paper holograms instead of plastic, eliminating polyester from our process entirely. This shift reflects a growing willingness among brands to embrace innovative technology that aligns with their values. As we continue to innovate, we ensure that these advanced solutions remain accessible at competitive prices.
