The leading supplier of specialty packaging, labels, coating and thermal lamination films for the Indian and overseas markets, Max Speciality Films Limited (Max Films) has strong dominance in the domestic market. Max Films is a subsidiary of Max Ventures & Industries Limited (MVIL). Their strong commitment to customer service and quality has kept the company at the top of the leader board.
In the recently concluded 7th Speciality Films and Flexibles Packaging Conference, held in Mumbai, we got an opportunity to speak to the CEO of Max Films , Mr. Ramneek Jain and Chief Technology Officer Mr. K.Manohar.
Ramneek has recently joined the group and with his immense experience, foresight approach and dynamic business strategy has brought the company to a new level. On the other hand, Manohar has sensed the market sentiments and with an in-depth knowledge has created innovative sustainable products for domestic and international market.
Ramneek said, ‘It is a different platform and I am glad to be a part of it. Max Films has been in the industry for more than two decades and it is growing stronger year-on-year. The capacity is enhanced this year and we have also got some exciting manufacturing capabilities added as well as some products.”
Adding to the plastic prohibition guideline he said. ‘Every industry has its ups and downs. I only see opportunities here. Whenever there is a disruption and people come together in this kind of a platform, they analyse the issues and try to arrive at a solution.
The industry will come out stronger, it will be more responsive and will also set up new trends. Definitely higher performing BOPP films will sustain. There is a need of recycling, so on the product side we will see lot of innovations coming ahead. On the material handling side, it will still go to its curve of growth. The industry will witness some dynamic innovations and I think two years down the line the rest of the world will take examples from India.’
Ramneek further added, “Flexible packaging is largely on a BOPP structure and here we have multi-layer packaging that becomes the crux of a recycling issue. I strongly believe that during collaboration when people come together, there is no reason why you cannot find the answer. It is not evolution, I think it's a revolution that needs a hard thing and the industry will set the new benchmark.’
Speaking on Max’s recent sustainable innovations, Manohar add. “Max Speciality Films, as the name suggest are focused on speciality and in the recent year we are working a lot on recyclable products. With our new state-of –the-art BOPP line no.5, we can now produce thicker film which can go as monolayer. We can produce high barrier films which can replace some of the polyester films or aluminium foil and thus a laminate structure that can have either all three layers or two layers BOPP or single family.”
The line is unique in the sense that it has in-line coating. “With this in-line coating, we can easily produce high barrier films. The line has been recently commissioned in the month of May and the initial results are quite good and encouraging. Additionally, this line is also designed for label films, for example IMLs, Wraparound labels, etc. for which we have conducted few trials and are waiting for customer validation. The initial result is very good compared to the other lines and other competitor’s samples,” Manohar said.
Speaking about BOPP, he added, “In India converters are using polyester films. The density of polyester is high and thus can be reduced down to 10 gauge to 12 gauge micron. It also runs well on the packaging machinery. The polyester is slightly cheaper in comparison with BOPP. But nylon and others are very expensive which can be replaced by BOPP.”
Explaining the key characteristics, he explained, “There is a different kind of property in BOPP. As a single layer it can replace other polymers so whenever we recommend BOPP for a laminate our target is to replace all the films to BOPP thus giving the same functional properties and requirements. The whole layer of the BOPP laminate can be recycled and we do have a certification from a government agency i.e. that mostly all metalized films and high barrier films are recyclable. Now when the product is ready to be supplied to our customer and eventually supplied to the brands, there could be a cost implication in certain case but for the essential needs of a circular economy and in the value chain BOPP, BOPP laminate should be beneficial. The product will help to meet the target of most of the international brands like ITC, Nestle, Hindustan Lever, wherein, they will have all the packaging either 100% recyclable or reusable or compostable by 2025.”
A recent innovation by Max Films is production of BOPE films. Production of biaxially oriented polyethylene is in itself a news as it offers advantages of superior properties and down-gauging benefits over and above the existing polyethylene films being produced via blown film lines. The BOPE films produced by Max are further expected to lead to advantages of recyclability benefits through use of single family polyolefinic laminates.
Speaking about the cost effectiveness, he added, “The quality of BOPE which we get is much higher in comparison with blown line. The customer can also reduce the thickness. Down gauging the material can save on cost and thus less material usage will help in source reduction.”
Max is also working on the project of converting waste into energy. Elaborating on the venture Ramneek said, “In terms of recyclability, we are focusing on two sides -- one is on the product side and other is on the recycling side. On the recycling side, we talked about collection and segregation; and within segregation there are different stages, but beyond the point of segregation, there is a challenge of recycling. We have a solution to convert the segregated waste into energy. This is yet another area where we are working aggressively with the government, academia and different partners. Our aim is to see this as an industry and with our own resources and experts we are hoping to come out with some good value solution. We see higher single digit growth or 12 -13 percent growth specifically in flexible packaging and labels. The industry is definitely poised for growth,” Ramneek conluded.