Avery Dennison launches its Intelligent Label Technology @ NRF Expo in USA


At the ongoing 2018 National Retail Federation’s (NRF) Annual Convention and Expo (14-16 Jan’18) in New York, USA, Avery Dennison Corporation is presenting its latest label technology solutions through ‘Changing the Game with Intelligent Labeling Solutions,’ providing a compelling view of “how RFID is used across retail verticals, as well as the company’s vision for the future.” Leveraging its expertise in digital solutions for the retail industry, the company is also launching its Dynamic Window Display Advertising System at the NRF Expo.

Avery Dennison, a global leader in materials science and manufacturing specializing in the design and manufacture of a wide variety of labeling and functional materials, is also hosting an ‘Exhibitor Insights’ discussion with Adidas and multi-brand retailer SONAE to explain the RFID is changing the game in retail, and will present some of its latest innovations in RFID solutions, designer partnerships.

Commenting on the occasion, Francisco Melo, vice president and general manager, Global RFID, Avery Dennison, said “We are leveraging our key learnings in the apparel industry to make advancements in other categories, such as food and beauty retail, where we see great opportunities for RFID. Implementing RFID contributes to better inventory accuracy, more transparency in the supply chain and greater loss visibility, all of which ultimately leads to an enhanced consumer experience.”

According to Avery Dennison, by using intelligent label technology within a digital emotional intelligence (DEQ) framework, retailers can create bridges between touch points, platforms, devices, and Apps to predict and seek to nurture consumer shopping behavior, increase consumer loyalty, and improve the consumer experience.

In addition, Avery Dennison’s latest designer partnership for its Janela™ Smart Products Platform, the #AlwaysOn handbags from Rebecca Minkoff, is also being demonstrated at the NRF expo. With this technology, the designer’s customers are able to interactively engage with their handbags through a QR code to access personalized content, special offers, among many others.

Avery Dennison has also launched its Dynamic Display Window Advertising System, the turnkey digital advertising solution based on technology developed by Gauzy, a leading provider of liquid-crystal-based materials, films, applications and solutions. The software for the system is being provided by YCD Multimedia, a leading global provider of advanced digital signage software solutions. According to the company, this innovative window film technology enables retailers to turn display windows into digital advertising screens by projecting campaigns, promotional offers and brand content to engage and enhance the consumer experience.

Avery Dennison is also launching its first microwave safe UHF RFID inlay. Designed specifically for the food industry, the UHF RFID inlay avoids arcing or excessive heating when used as recommended if subjected to a microwave environment, ensuring food safety and compliance. In addition, the company’s Freshmarx® solutions offer a complete food safety and intelligent labeling solution for the food industry through temperature-tracking, RFID inventory visibility and automated food labeling for ingredient prep and prepared foods.

According to Avery Dennison official release, RFID has been proven to increase inventory accuracy to 99%+ and reduce waste by around 20% across the food industry, improving safety due to increased visibility of use-by dates.

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